Social Strategy

Creating Content Strategy for Adventure Outfitters

We’ve gone over the Key Performance Indicators (KPI) to measure when determining the success of your Facebook efforts, but let’s step back a notch and explore the content strategy used to drive these results. Spoiler: Pledging to make three posts per day does not equal a content strategy. Let’s start […]

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Did You Put it on Facebook? Checking into Adventure

So this happened in Cleveland last Saturday: (Warning: if you are at work you may want to turn the volume down first) Post by Phil Dudley.   And Phil woke up at 5:00am on Saturday just to go see it. By 8:30am he was still so excited he’d gone and […]

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