social media strategy


Social Listening Adventure Style

Social listening is another heavy buzzword right now–and it is important–but do you really understand what that means for you and your company? Pretty much everyone grasps the need for timely responses to questions, mentions, etc. these days, but a smaller number really harness the power of social media to […]

Share Button

Keeping Adventure Alive in the Off Season

For many non-snow related outdoor activities, the changing of the leaves signifies the end of another season. As we showcased in the last post, a lot of companies were really successful this season in getting their social media efforts off the ground and moving. Now that the season’s over though, […]

Share Button

How to Boost Engagement on Facebook: Data on Adventure Posts

By now we’ve all seen the effects of the latest Facebook algorithm on content reach. It’s important to keep content fresh on your page, but more than ever, it’s important to create content that will engage your audience. To extremely simplify a Facebook plan, think of it like this: Engaging […]

Share Button

Rafting Companies on Facebook: Where do you stand? Part 2

Welcome back to the exciting world of data and rafting. Okay, one may be slightly more exciting than the other, but who are we to judge. In the first post we introduced you to the basic three key metrics: likes, talking about this, and engagement ratio. This time we’d like […]

Share Button

#SMTLive – Measurement: Best Practices on Turning Insight into Action

At least once a month I am fortunate enough to take part in a Twitter chat organized by Social Media Today (#SMTLive). This chat is one that I’m sure to carve out time for because of two consistent aspects: speakers are leaders in the industry, and the audience is professional […]

Share Button