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How to Boost Engagement on Facebook: Data on Adventure Posts

By now we’ve all seen the effects of the latest Facebook algorithm on content reach. It’s important to keep content fresh on your page, but more than ever, it’s important to create content that will engage your audience. To extremely simplify a Facebook plan, think of it like this: Engaging […]

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Creating Content Strategy for Adventure Outfitters

We’ve gone over the Key Performance Indicators (KPI) to measure when determining the success of your Facebook efforts, but let’s step back a notch and explore the content strategy used to drive these results. Spoiler: Pledging to make three posts per day does not equal a content strategy. Let’s start […]

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Did You Put it on Facebook? Checking into Adventure

So this happened in Cleveland last Saturday: (Warning: if you are at work you may want to turn the volume down first) Post by Phil Dudley.   And Phil woke up at 5:00am on Saturday just to go see it. By 8:30am he was still so excited he’d gone and […]

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How to Use Twitter Wrong

It’s very tempting to automate your posts across social media platforms. You get Facebook, it’s supposedly where all of your customers are, it gives you the best results, blah, blah, blah. So why not just set up all of your posts to automatically feed into your other accounts? My customers […]

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