data


Social Listening Adventure Style

Social listening is another heavy buzzword right now–and it is important–but do you really understand what that means for you and your company? Pretty much everyone grasps the need for timely responses to questions, mentions, etc. these days, but a smaller number really harness the power of social media to […]

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How to Boost Engagement on Facebook: Data on Adventure Posts

By now we’ve all seen the effects of the latest Facebook algorithm on content reach. It’s important to keep content fresh on your page, but more than ever, it’s important to create content that will engage your audience. To extremely simplify a Facebook plan, think of it like this: Engaging […]

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Creating Content Strategy for Adventure Outfitters

We’ve gone over the Key Performance Indicators (KPI) to measure when determining the success of your Facebook efforts, but let’s step back a notch and explore the content strategy used to drive these results. Spoiler: Pledging to make three posts per day does not equal a content strategy. Let’s start […]

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Rafting Companies on Facebook: Where do you stand? Part 2

Welcome back to the exciting world of data and rafting. Okay, one may be slightly more exciting than the other, but who are we to judge. In the first post we introduced you to the basic three key metrics: likes, talking about this, and engagement ratio. This time we’d like […]

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Rafting Companies on Facebook: Where do you stand?

Intro to data We track social media data for over 300 rafting companies around the world. Phil manages the coding, the data manipulation, and dealing with the various API’s. I take that data and figure out what it actually means, and how it can be used. Each week we’ll give […]

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#SMTLive – Measurement: Best Practices on Turning Insight into Action

At least once a month I am fortunate enough to take part in a Twitter chat organized by Social Media Today (#SMTLive). This chat is one that I’m sure to carve out time for because of two consistent aspects: speakers are leaders in the industry, and the audience is professional […]

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