adventure


Keeping Adventure Alive in the Off Season

For many non-snow related outdoor activities, the changing of the leaves signifies the end of another season. As we showcased in the last post, a lot of companies were really successful this season in getting their social media efforts off the ground and moving. Now that the season’s over though, […]

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Rafting Companies on Facebook: Where do you stand? Part 2

Welcome back to the exciting world of data and rafting. Okay, one may be slightly more exciting than the other, but who are we to judge. In the first post we introduced you to the basic three key metrics: likes, talking about this, and engagement ratio. This time we’d like […]

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Adventure Travel Marketing

What is Adventure Travel? When most people think of adventure travel they think of the heart pounding, risk taking, extreme activities. They think of whitewater rafting, rock climbing, skydiving…you’re starting to get the picture. But adventure travel isn’t all big hits and flirting with death, it’s really just about stepping […]

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