Adventure Marketing

No One Wants to Go Rafting Anymore

On a recent paddling trip I stopped at the put in to say hi to a guide friend getting ready to put on. We were talking about the season when he said something that caught me off guard…“it’s weird, people just don’t want to go whitewater rafting anymore.” It caught […]

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Social Listening Adventure Style

Social listening is another heavy buzzword right now–and it is important–but do you really understand what that means for you and your company? Pretty much everyone grasps the need for timely responses to questions, mentions, etc. these days, but a smaller number really harness the power of social media to […]

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Keeping Adventure Alive in the Off Season

For many non-snow related outdoor activities, the changing of the leaves signifies the end of another season. As we showcased in the last post, a lot of companies were really successful this season in getting their social media efforts off the ground and moving. Now that the season’s over though, […]

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Did You Put it on Facebook? Checking into Adventure

So this happened in Cleveland last Saturday: (Warning: if you are at work you may want to turn the volume down first) Post by Phil Dudley.   And Phil woke up at 5:00am on Saturday just to go see it. By 8:30am he was still so excited he’d gone and […]

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4th of July Social Winners

It was expected that 41 million Americans would be traveling at least 50 miles from their homes this past weekend. We’ve already addressed my mediocre math skills, but it doesn’t take a genius to realize the opportunity for the rafting industry to capitalize on this. As for the 155 million […]

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