The primary purpose of the Texas Outdoor Writers Association is to improve knowledge and skill among its members in the art of communication through the written or spoken word and through art, illustration and photography. The Association also strives to increase public awareness, understanding and appreciation of the outdoor heritage in the use and enjoyment of natural resources.
I was asked to speak at the 2014 Texas Outdoor Writers Association and share strategies for improving your social media presence in today’s changing journalistic environment. I also shared my research findings for how to effectively communicate with today’s outdoor audience, garnering a larger global consumer base.
Click below for a sample of the presentation.