Successful selling goes well beyond knowing your products. Each person a customer comes in contact with — call center, front desk, guides, food service, bus driver — is an opportunity to form a relationship, build brand loyalty and earn yet another lifelong guest (aka brand advocate).
I have spent years in a variety of sales and training positions beginning 14 years ago in my Yellowstone days training international employees to prepare salads and desserts while serving as a lead pantry cook in Canyon Village. Over the years I have held sales and training positions in a variety of industries ranging anywhere from selling radio advertising to teaching Regional Vice Presidents at one of the largest credit unions in the United States how to be effective sales leaders. In fact, my unique training and coaching techniques led Austin to be the only region in that credit union’s history to have each branch reach every sales goal after working with them for just one quarter.
My approach does not include any corny one-liners or scripts, but rather utilizes adult learning techniques to teach your sales staff how to ask the right questions and form relationships with your customers. There are three levels of classes to choose from: Frontline Selling, Sales Management and Social Media Selling. You can choose any level, or we can work together to tailor one that fits your needs.
In Frontline Selling, your employees will learn:
- The basics of asking questions and relationship building.
- Effective listening techniques.
- Proper ways to talk about your products/services: features vs. benefits.
- How to overcome concerns and create the perfect package.
In Sales Management, your employees will learn:
- To identify the company’s strengths and weaknesses.
- To identify actual competitors.
- To identify the competitor’s strengths and weaknesses.
- How to use this information to create both long term and short term strategic plans for sales staff.
In Social Media Selling, your employees will learn:
- How to turn strategic plans into content calendars.
- How to analyze social media data to measure success.
Adventure tourism is a growing industry, and consumers are faced with more choices than ever. If you’d like to amp up your sales efforts for the season, fill out the form below and we can get started tailoring a program that’s perfect for you and your staff.