4th of July Social Winners


It was expected that 41 million Americans would be traveling at least 50 miles from their homes this past weekend. We’ve already addressed my mediocre math skills, but it doesn’t take a genius to realize the opportunity for the rafting industry to capitalize on this.

As for the 155 million pounds of hot dogs expected to be eaten, well that’s just an added bonus.

After pulling the past week’s data, it looks like many of those in the industry were in fact busy on and off the river. Here are some of the Facebook leaders from the past week:

  • All Outdoors (California) gained 1712 new Likes in one week.
  • Adventures on the GorgeĀ (Mid-Atlantic) had 2679 Engagement Exc. New Likes.
  • Far Flung Outdoor Center (Southwest) had 66.28% Engagement Ratio.
  • Pocono Whitewater (Mid-Atlantic) had 372 Check-ins.

So what sort of posts really get people talking? Check out the posts below by Adventure Calls Outfitters and Far Flung Outdoor Center that got people talking (and sharing and Liking).

Don’t be afraid to bring your community into the day to day life of the company.

To see how your 4th of July social efforts stack up, check out the entire list.

If this is your first visit and you’d like some more info as to what metrics are important to your company, be sure to check out Rafting companies on Facebook: Where do you stand parts one & two. I’d also be happy to chat about any of the results, and ways to improve your social efforts.

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