Monthly Archives: July 2014


Did You Put it on Facebook? Checking into Adventure

So this happened in Cleveland last Saturday: (Warning: if you are at work you may want to turn the volume down first) Post by Phil Dudley.   And Phil woke up at 5:00am on Saturday just to go see it. By 8:30am he was still so excited he’d gone and […]

Share Button

Fireworks

4th of July Social Winners

It was expected that 41 million Americans would be traveling at least 50 miles from their homes this past weekend. We’ve already addressed my mediocre math skills, but it doesn’t take a genius to realize the opportunity for the rafting industry to capitalize on this. As for the 155 million […]

Share Button

Rafting Companies on Facebook: Where do you stand? Part 2

Welcome back to the exciting world of data and rafting. Okay, one may be slightly more exciting than the other, but who are we to judge. In the first post we introduced you to the basic three key metrics: likes, talking about this, and engagement ratio. This time we’d like […]

Share Button